Privacy Policy

Effective Date: November 14, 2026

At PurePly Essentials, we value the trust customers place in us when they visit our online store and share information to complete a purchase.

Whether you are browsing cosmetic cotton pads, eyebrow grooming tools, or powder puffs, we want you to understand how information may be collected, used, stored, and shared when you interact with www.warmdecorlab.com.

This Privacy Policy explains our general privacy practices in connection with the website, shopping experience, order fulfilment, and customer support.

1. Information We May Collect

The information collected depends on how you use our website and which services are enabled.

A. Information You Provide

When you place an order, contact customer support, or submit information through the website, you may provide:

• Full name.

• Billing address.

• Shipping address.

• Email address.

• Order details.

• Product selections and purchase history.

• Customer service messages.

• Information voluntarily provided in a return, refund, or complaint request.

We use this information to process transactions, communicate with customers, and provide services associated with the online store.

B. Order and Transaction Information

When you purchase products from PurePly Essentials, we may maintain records relating to the transaction, such as:

• Products purchased.

• Quantities and order value.

• Discounts or promotional offers applied.

• Payment status.

• Shipping and fulfilment details.

• Refunds, cancellations, and return history.

Payment processing may be handled by a third-party payment service provider. We do not claim to store complete payment card numbers or security codes unless our actual payment system and security arrangements support that practice.

C. Technical and Device Information

When you browse the website, certain information may be collected automatically, depending on the website's configuration.

This may include:

• IP address.

• Browser type and version.

• Device type and operating system.

• Approximate location inferred from an IP address.

• Pages visited.

• Referring website or traffic source.

• Website interactions and navigation activity.

• Date and time of access.

This information may help us understand how the website is used, identify technical issues, and improve the shopping experience.

2. How We Use Personal Information

We may use information for the following purposes:

Order processing and fulfilment: To confirm purchases, process transactions, prepare orders, arrange delivery, and communicate order status.

Customer service: To answer questions, investigate delivery concerns, handle complaints, and manage return or refund requests.

Website operation: To maintain website functionality, troubleshoot errors, improve navigation, and support a reliable shopping experience.

Security and fraud prevention: To identify suspicious activity, help protect transactions, and prevent misuse of the website.

Business records: To maintain accounting information, transaction history, and other records required for legitimate business or legal purposes.

Marketing: Where permitted by law and subject to any required consent or opt-out rights, we may send promotional communications about store updates, product announcements, or special offers.

We do not represent that every possible activity described above is currently enabled. Our actual practices should correspond to the services and technologies operating on the website.

3. Cookies and Similar Technologies

Our website or its service providers may use cookies, pixels, tags, or similar technologies.

These technologies may be used to:

• Keep shopping cart items available.

• Support checkout and website functionality.

• Remember certain preferences.

• Help protect website security.

• Measure website traffic and performance.

• Support advertising or marketing measurement, if enabled.

Some cookies may be necessary for the website to function, while others may be optional.

Where applicable law requires consent before optional tracking technologies are used, we will seek consent through an appropriate mechanism. Visitors may also manage certain cookies through browser settings, although disabling them may affect some website functions.

4. Sharing Information with Service Providers

We do not sell personal information in exchange for money as a general business practice.

However, operating an online store may require sharing certain information with third parties that perform services on our behalf.

These may include:

Website hosting and e-commerce providers: To operate the website, shopping cart, and checkout.

Payment processors: To process transactions, refunds, and payment security checks.

Shipping and fulfilment providers: To prepare, transport, and deliver customer orders.

Analytics and technical service providers: To measure website performance and help diagnose technical problems.

Professional advisers: Such as accountants, auditors, or legal advisers, when reasonably necessary.

Government authorities and legal parties: Where disclosure is required by law, legal process, or a valid request from an authorized authority.

We seek to limit the information shared to what is reasonably necessary for the relevant service or legal purpose.

5. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy.

For example:

• Order records may be retained for accounting, tax, and transaction management.

• Refund and return records may be retained to resolve disputes and maintain a reliable transaction history.

• Customer service communications may be retained to respond to follow-up inquiries.

• Security records may be retained for fraud prevention and website protection.

When information is no longer needed, we will take reasonable steps to delete, de-identify, or securely dispose of it, subject to legal retention requirements and technical limitations.

6. Information Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No online service or electronic storage system can be guaranteed to be completely secure. Therefore, we cannot promise absolute protection against every possible security incident.

Customers should also take reasonable precautions, including protecting their email accounts, using secure devices, and avoiding the transmission of unnecessary sensitive information through ordinary email.

7. Privacy Rights and Applicable State Laws

Privacy rights vary according to the state in which a customer resides and the legal requirements applicable to the business.

Depending on applicable law and eligibility, individuals may have rights to:

• Confirm whether certain personal information is being processed.

• Access personal information.

• Correct inaccurate personal information.

• Request deletion of certain personal information.

• Obtain a portable copy of certain information.

• Opt out of certain targeted advertising, sale of personal data, or profiling activities where such rights are provided by law.

• Appeal a decision regarding a privacy request where an appeal right applies.

The New Jersey Data Privacy Law, P.L. 2023, c. 266, became effective on January 15, 2025. It provides certain rights to New Jersey consumers and imposes obligations on businesses that meet the law's scope and thresholds. Its applicability depends on statutory requirements and exemptions; PurePly Essentials does not represent that it necessarily meets those requirements.

If you believe you have a privacy right under applicable law, please contact contact@warmdecorlab.com.

We may need to verify your identity and confirm the jurisdiction and nature of your request before taking action.

We will not unlawfully discriminate against individuals for exercising privacy rights protected by applicable law.

8. Children's Privacy

Our website is intended for a general shopping audience and is not designed to knowingly collect personal information directly from children under 13.

If we become aware that personal information has been collected from a child under 13 without legally required parental consent, we will take reasonable steps to address the information in accordance with applicable law.

A parent or guardian who believes that a child has submitted personal information to us may contact contact@warmdecorlab.com.

9. Third-Party Websites and Services

Our website may contain links to external websites or services.

Third-party websites operate independently and may have their own privacy policies, security practices, and terms of use. We do not control those independent practices.

We encourage visitors to review the privacy information of a third-party service before submitting personal information to it.

10. Marketing Communications

If you receive promotional emails from PurePly Essentials, you may opt out through the unsubscribe mechanism included in the message, where provided, or by contacting contact@warmdecorlab.com.

Opting out of promotional messages does not prevent us from sending necessary non-promotional communications concerning an existing order, refund, security issue, or customer service matter.

11. Changes to This Privacy Policy

We may update this Privacy Policy when our website functions, business operations, service providers, or legal obligations change.

The updated version will be posted on this page with a revised effective date. We encourage visitors to review the policy periodically.

12. Contact Information

For privacy questions, requests, or concerns about personal information, please contact:

PurePly Essentials
12 Daniel Rd
Fairfield, NJ 07004
United States

Email: contact@warmdecorlab.com
Website: www.warmdecorlab.com